Instagram's endless scroll means we rarely give an image more than a few seconds of time. But, the truth is, all images deserve more than a glance. That’s why all images are posted on their side. Now, halfway through the morning scroll you are presented with two options: One; you ignore the image completely, and keep scrolling. Or, two; you take the time to rotate your phone, consider the photo properly and then, after a good look, you can truly decide whether you like it or dislike it.

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